ByMike B.
Jun 21, 2025
5 min read
🧐 What Are GEO Tools and Why You Should Care
Q: What are GEO tools?
A: GEO tools help your content appear in answers generated by AI tools like ChatGPT, Perplexity, and Gemini — by making it easy for those models to find, understand, and cite your content.
Search is changing fast. Instead of clicking links in Google, people now ask ChatGPT, Perplexity, or Gemini. These AI tools don't rank results — they generate answers. If your content isn't generative-engine-readable, you're basically invisible.
That's where GEO (Generative Engine Optimization) comes in. It's the new SEO — but instead of ranking for clicks, you're formatting for LLM citation.
"GEO isn't about keywords — it's about answerability." — a16z
And the good news? You don't need to guess how to do it. There are already tools that make your content AI-friendly — and many of them show real results. For example, users of Writesonic's GEO tools report up to +34% increase in ChatGPT visibility after optimizing structure and markup.
🧪 Category 1: Assessment & Grading
✅HubSpot AI Search Grader
- What it does: Instantly evaluates if your site is optimized for AI answers
- Why it matters: Gives actionable feedback and a GEO readiness score
- Link: hubspot.com/ai-search-grader
"Your GEO scorecard — straight from HubSpot."
✍️ Category 2: Content Creation & Optimization
✅Writesonic
- • Automatically generates GEO-friendly titles, summaries, and FAQs
- • Adds schema.org markup for better LLM parsing
- • Includes pre-built content templates for answer optimization
"After implementing Writesonic's FAQ blocks and summaries, we saw a 34% increase in ChatGPT citations." — Writesonic
✅AIOSEO
- • GEO Assistant for structured content blocks
- • Seamless schema.org and FAQ markup integration
- • Optimized for both SEO and LLM-readability
"Tools like AIOSEO bridge the gap between human and machine readability." — AIOSEO
✅BeOmniscient
- • GEO-first content strategy for agencies, B2B, and media brands
- • Emphasize modular content, reusable blocks, and AI-readable formatting
- • Provide audits focused on LLM answerability and machine extraction
"Don't chase rankings. Optimize for relevance and reusability." — BeOmniscient
🛠️ Category 3: Technical Structure & Rendering
✅Prerender.io
- • Converts dynamic JavaScript to static HTML
- • Ensures AI crawlers can read your content
"AI search engines act like old-school crawlers. If you're not prerendered, you're not seen." — Prerender.io
✅SiteGuru SEO Academy
- • Fixes structure: H-tag hierarchy, question density
- • First tool to offer a checklist focused on AI answerability
- • Offers detailed audits with GEO-specific advice
"Our GEO visibility increased 22% after we fixed structure errors SiteGuru flagged." — SiteGuru
📈 Category 4: Tracking & Analytics
✅Tuyadigital
- • Logs LLM visibility and page-level citations
- • Real-time visibility in ChatGPT, Perplexity, and Gemini
- • Comparison between GEO and SEO traffic
"Tuyadigital helped us isolate which pages were getting LLM traffic — and which weren't." — Tuyadigital
✅Athena HQ
- • LLM Visibility Dashboard: shows your domain's mentions in GPT queries
- • Tracks structured answers and which URLs are being cited
- • Includes alerts when your content is pulled into AI-generated results
"Within 10 days of optimizing our content, Athena HQ showed we appeared in over 30 GPT queries." — AthenaHQ
✅ Real-World Results: What Happens When You Use GEO Tools
Q: Do GEO tools actually work?
A: Yes — here's what real companies report after implementing them:
"GEO isn't optional. It's the new cost of showing up." — MVP Grow
📦 GEO Starter Stack
Your 5-part starter kit — one from each category:
- •Assessment: HubSpot AI Search Grader
- •Content: Writesonic
- •Structure: Prerender.io
- •Analytics: Athena HQ
- •Strategy: NoGood
If it's not structured, it's not showing up.
If it's not tracked, it's not working.
If it's not cited — you're invisible.
👉 Start with one tool today. Let AI find you tomorrow.
❓ Frequently Asked (and Answered) — FAQ for GEO
Q: What is GEO?
A: Generative Engine Optimization helps your content show up in answers from ChatGPT, Perplexity, and Gemini.
Q: How is GEO different from SEO?
A: SEO ranks you in Google. GEO gets you cited by AI.
Q: How can I check if it's working?
A: Use:
- • Athena HQ — tracks GPT mentions in real time
- • Tuyadigital — shows which pages are cited by AI
Q: What tools can I start with?
⚡ Want to get GEO working fast?
Let's make your site AI-visible.
— we'll help you set up your tools, structure, and tracking.
Let the robots finally see you.